You Call the Shots by Cameron Johnson

Author:Cameron Johnson
Language: eng
Format: epub
Publisher: Simon and Schuster
Published: 2007-07-15T00:00:00+00:00

Another branch of the Internet boom that showed no sign of slowing was the business of music downloading. In the spring of 2001, just a few months before Napster was shut down (it has recently been relaunched as a pay service), a new music download software was launched, named Kazaa. Soon we noticed that most AIM users also were using Kazaa. Once again we had found an emerging new industry that offered intriguing spin-off opportunities.

Apart from the controversy surrounding the legality of such programs, there was a secondary controversy that dogged Kazaa from the start: users complained that the software installed various forms of spyware and adware onto their computers. Aha! We had found a need just waiting to be filled.

I found a company called KazaaGator, which developed and sold an inexpensive software program ($9.95) designed to block out all the annoying pop-up ads on Kazaa users’ computers. The product worked well, but the owner (who also was the developer) wasn’t making much money with it, because he didn’t really know how to market it—so I bought it from him.

We marketed the product to our existing InfiniteProfiles users and other customers, and in no time the site was profitable. But the music downloading business was going through a volatile time, and it was clear that the future of free-music downloading was sketchy at best.

We sold the company and the technology in the summer of 2003.

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